Social media is a vital tool used to connect your small business to the world. When the Pew Research Center began tracking social media usage in 2005, only 5% of Americans participated in one of the platforms. In their latest 2019 poll, 72% of the American population reported using social media at least once …
Marketing is an essential component of business success. While there are countless methods for marketing a company, every method must have one thing in common: strategy. It can be easy to fall into the “try everything” trap when it comes to marketing initiatives, especially without professional guidance. Unfortunately, this almost always results in lost marketing …