Building an Effective Online Sales Funnel

Marketing is an essential component of business success. While there are countless methods for marketing a company, every method must have one thing in common: strategy. It can be easy to fall into the “try everything” trap when it comes to marketing initiatives, especially without professional guidance. Unfortunately, this almost always results in lost marketing dollars and a new aversion towards marketing in general.  A sales funnel will help you achieve sales success.

No matter how you choose to market your company’s products and/or services, doing so with an end goal in mind is imperative. At the end of the day, everyone wants to achieve the same overall objective: reach prospects and turn them into customers. So, how is this done? What can you do to establish a plan that successfully communicates with prospective buyers and transforms them into actual buyers? The answer often lies with an effective online sales funnel.

What is an Online Sales Funnel?

Online sales funnels, also referred to as a sales process or revenue funnel, are simply the method of leading prospective customers through the buying journey. When strategically crafted and carefully executed, an online sales funnel has the potential to transform a company’s lead generation success.

The four general phases of an online sales funnel include:

  1. Awareness
  2. Interest
  3. Decision
  4. Action

How an organization guides a prospect through each of the above phases is critical to converting leads.


Traffic is the essence of launching any online sales funnel. Garnering traffic allows for awareness to foster, making prospects not only aware of the existence of your products/services, but making them aware of your value proposition. Using outlets like Google, social media, email marketing, and content marketing, companies are able to accumulate eyeballs and build awareness.


While running a campaign to make your target audience aware of your brand is important, it means little if you are unable to also pique interest. Incentives like free downloads, discount codes, or referral bonuses are excellent ways to draw interest from prospective buyers.


The decision part of the online sales funnel is crucial – this is where you must nurture the leads that you have cultivated. This is often done through education of the value in purchasing your products/services. Helping prospects to make a decision means arming them with the right information.


An online sales funnel is all for not if the prospect fails to make it to the action stage. Closing a lead may require a bigger push such as a special offer or a coupon code. In addition, converting a customer may also require an ongoing effort in the form of retargeting campaigns to maintain engagement.

The Value of an Online Sales Funnel

Approaching sales with strategy is critical to winning new customers. While the obvious objective of any funnel is to convert a lead into buyers, there are a number of ancillary benefits to consider as well. Building brand awareness for your products/service, providing education about your offerings, piquing interest, and staying top-of-mind are all important aspects of launching an online sales funnel.

Could your business use a hand in converting leads to customers? Big Customer Network has decades of experience in building effective online sales funnels. Contact us today to learn more.

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