Monthly Archives: March 2021

Marketing Automation Tips for Beginners

Marketing automation is often confused with being nothing more than general email marketing.

The digital world requires you to automate your marketing and operations to boost your productivity. And the best way to achieve this goal is to invest in marketing automation tools that help you accomplish your marketing automation tasks.

What is marketing automation?

Marketing automation uses software that streamlines outbound marketing for you. It is designed to help you pick and choose your tasks for the day so that you get to execute the plans in an efficient and time-effective way.

Whether it is email marketing or the implementation of analytics, automation takes care of everything.

How does marketing automation work?

To understand how marketing automation works, it is essential to look at the previous mass marketing methods.

  • Businesses would invest valuable time and finances into email marketing without segmenting the target audience in the sales lifecycle.
  • The lack of actions only exhausts the budget, and sub-optimal results discourage future marketing efforts.

The automation process helps nurture the leads throughout the buying lifecycle while delivering laser-cut precision in targeting the right audience. It helps personalize each message sent out to your potential clients.

You decide to send an email to a group of prospects about a new product.

A few days after the initial email send, you follow up the email with additional information.

Once you have hooked the bait, only then can you land the conversion.

The customized messages and attentive approach are likely to convert three times more than just a simple email pitching your product and hoping it converts.

This marketing model has generated impressive results and has proven to increase revenues and profits.

Now that we have established the ground for marketing automation and its process so let’s look at a few tips to increase conversions on the first try!

Integrate Automation To The Inbound Marketing Strategy

When you take an omnichannel approach to automated marketing, you can provide excellent content faster.

All you do is switch to a more valuable stream of content for your customers when they need it. You can utilize SEO strategies to find the correct segment of the audience for your product, and you are good to go!

Follow A Highly-Targeted Route To The Narrowest Niche Of Your Audience

The customer today wants an experience that adds immediate value. They want to feel validated and also very special because they chose you instead of anyone else in your industry.

Automation helps you follow up without actively investing your time in each lead. That’s why it works so efficiently.

Imagine signing up for a blog about SEO and its basics. You read it, you love it, and you start getting more emails from the same company. If they continue to follow up with SEO-related free resources, you will quickly follow up with their call to action and purchase their course! Would you not?

Engage The Clients To Develop Authority

It is easier to convert a previous client. There is no denial. That’s why we believe that you must utilize your previous customers to expand upon the existing customer base.

You can even start sending birthday greetings and discounts to foster the relationship with your clients so that their word of mouth extends your number of orders for the week.

Avoid Being Blatant For Long Term Success

Remember that the audience today does not like hard selling. They like to read between the lines and enjoy subtle touches.

So it’s better to keep things soft and sweet instead of choosing shouty capitals for the call-to-action. You don’t want your messages getting deleted or end up in spam folders.

Final Thoughts

Marketing automation is the first step in the journey of transformation. It has already proven itself to be effective.

Get started with automation to optimize the marketing and sales process. That’s all that truly matters!

5 Reasons Every SEO Agency Wants Your Company To Have An SEO Plan

SEO is one of the overused words on the Internet. If you own a website and have been trying to grow your audience or reach, you have probably heard it more than once. Everyone is suddenly claiming to be an SEO expert. But, what is SEO really about? Does it work as the promoters claim? Well, here are six reasons from a reputable SEO Agency why you should have an SEO plan for your company.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a set of strategies aimed at increasing the search engine rank of a website. Studies have shown that web users usually do not go beyond the first page when looking for information. Therefore, ranking on the first page of a search engine will increase your chances of getting noticed by potential customers.

To achieve this, an SEO agency will come up with a plan which may fall into one of the three categories; organic search strategy, on-page SEO, and off-page SEO. The SEO plan may encompass one or more of the following techniques:

  • Creating a backlink portfolio
  • Writing SEO optimized content
  • Improving readability and use of relevant keywords
  • Improving site speed
  • Optimize voice search
  • Improve mobile experience
  • Imrpove YouTube SEO
  • Optimize meta tags

The first thing that you need to know is that every business is unique. When it comes to SEO, there isn’t one solution that works for all situations. Therefore, some strategies work better for certain kinds of business. So, the first thing that a reputable SEO agency would do is conduct an SEO audit. Based on their findings and leveraging their experience, they will come up with a Search Engine Optimization plan.

6 Reasons to have an SEO plan

The right SEO strategy will improve the searchability of a website—but that is not all. Regardless of the size of your business or the niche, here are reasons why an SEO agency will want you to have an SEO plan.

1. Boost organic website traffic

The first place that people will usually go when looking for information is a search engine (e.g., Google, Bing, etc.). Therefore, organic search is one of the leading sources of traffic for most business websites. With over 5.5 billion daily searches, Google is the leader in search engine use. So, appearing on the first page of Google search is a top priority. A combination of high-quality, unique content and keyword optimization is what it takes to get to page one of Google.

2. Improve the user experience

The first impression matters—a lot! Customers are more likely to return to a brand if they had an excellent first experience. This is why most companies invest heavily in customer service. The same applies to website user experience. Customers who find what they are looking for will likely stay longer on a page and ultimately convert. Likewise, those that feel disappointed will exit the page quickly. Google uses this audience behavior to rank websites. A good SEO strategy incorporates improving user experience.

3. SEO is a lifetime investment

Hiring an SEO agency to develop an SEO plan will yield positive results for many years and prove a worthwhile investment in your digital marketing program.  SEO improvement doesn’t happen immediately and should be viewed as a marathon and not a sprint.

4. SEO strategy evolution

Google alters its search engine over 500 times per year. A  robust SEO strategy allows for flexibility and will ensure algorithm changes help your SEO efforts.  Any time Google makes changes to their algorithm, an SEO agency will study the changes and implement them in the SEO plan.

5. Success tracking is easy

Looking at a website’s data analytics, it is easy to tell whether the SEO efforts yield results.  However, since you will likely be using more than one approach at a time, it may be hard to tell which method is producing the best results. In fact, a good SEO strategy has a focus in mind. It may be to boost sales, increase website ranking, or increase daily website traffic. This makes tracking the success easier..the data will tell an SEO agency what has worked and where to go in the future.

6. Popular SEO mistakes to avoid

In the past, SEO was straightforward and easy to understand. However, with the addition of millions of pages every day, the rules are evolving rapidly. Nevertheless, the goal—having an online presence—remains the same. There is a long list of SEO traps that you should avoid while trying to reach your goal. But, we will highlight five of the most common ones here. They include;

  1. Prioritizing generic keywords rather than specific ones
  2. Failing to track your progress using an analytic tool (Google analytics, Databox, etc.)
  3. Keyword stuffing
  4. Producing low quality or outdated contents
  5. Ignoring title tags, meta description, and alternate image tags

Conclusion

Optimizing a website is not a walk in the park. It takes time, planning, and consistency to get results. However, if you make it a priority, you can improve your search engine ranking.  From an increase in sales to a website traffic boom, the results are endless. In addition to visibility, it boosts your reputation, making your website the first destination for potential customers. SEO doesn’t need to be expensive and painful if you hire the right SEO agency.  Contact us today and let us develop and implement the right SEO plan within your budget.