BUSINESS BRANDING ON A BUDGET

    The term “branding” packs a big punch. While business branding is certainly no small feat, it is important to note that virtually anyone, with any budget, is capable of doing so. Branding really just refers to the deliberate actions that a company or person takes to get people to see them in a …

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10 SEO Mistakes to Avoid

  Best practices surrounding digital marketing and search engine optimization are abundant. While the industry changes rapidly as a whole, SEO professionals have grown accustomed to explaining a simple, cardinal, and timeless rule of SEO: focus on the end-user, not Google, and your site will perform well. Of course, this is a massive oversimplification, but …

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The Key Differences Between Content Marketing and Copywriting

  Content marketing has spent a lot of time in the limelight over the last couple of decades. As search engine optimization and digital marketing strategy has grown dramatically, content creation has continually been at the forefront of that growth. The terms content writing and copywriting are often used interchangeably, but the reality is that …

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Digital Marketing and a Sales Funnel: Ideal Business Solution of the Future

Digital marketing isn’t new and it certainly isn’t groundbreaking. However, as we find ourselves in the midst of a pandemic one thing is crystal clear: businesses must be dynamic to not just stay competitive but to stay afloat. Companies across the globe, in nearly every industry, are being forced to restructure, reinvent, and revitalize. Times …

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Building an Effective Online Sales Funnel

Marketing is an essential component of business success. While there are countless methods for marketing a company, every method must have one thing in common: strategy. It can be easy to fall into the “try everything” trap when it comes to marketing initiatives, especially without professional guidance. Unfortunately, this almost always results in lost marketing …

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Are You Doing Webinars? You Should Be

  COVID-19 has opened our eyes to many ideas including the use of webinars. For business owners, the coronavirus has forced a new way of organizational thinking both internally and externally. Internally, employers must learn to communicate with employees remotely, making sure that workflow is kept stable and thriving. Externally, entrepreneurs must learn to communicate …

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5 Savvy Ways to Combine Traditional and Digital Marketing

Marketing, in any capacity, is an essential component of business success. Organizations of all kinds realize that promoting their value to a particular audience is paramount to generating leads and making money. This realization is nothing new. The Egyptians knew that they could use papyrus to craft sales messaging. Marketing is both an art and …

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