5 Savvy Ways to Combine Traditional and Digital Marketing

Marketing, in any capacity, is an essential component of business success. Organizations of all kinds realize that promoting their value to a particular audience is paramount to generating leads and making money. This realization is nothing new. The Egyptians knew that they could use papyrus to craft sales messaging. Marketing is both an art and …

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Effective Communication

The Dos and Don’ts of Communication During COVID-19

Businesses both large and small are navigating uncharted territory right now when it comes to communicating with clients and marketing to prospects. Is it insensitive to be advertising for your company right now? Does promoting your brand during these times come off as exploiting a health crisis? COVID-19 has unearthed a number of important aspects …

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Digital Marketing Strategy

The Marathon of a Digital Marketing Strategy

Surviving in today’s ultra-competitive market means targeting prospects and consumers strategically, no matter what industry your company may fall into. As a business owner, the pressure to perform is high. Employees, and you, are depending on the survival of your company. In 2020, that means focusing on digital marketing strategy. While there are a lot …

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Grow Your Business

Growing Your Local Business With Digital Marketing

  Could a large global corporation’s marketing strategy work for a small local business? While some tactics may have to be adjusted, the answer is generally yes. Digital marketing efforts do not discriminate. This often surprises small business owners, as they view massive digital marketing campaigns as something unattainable and out of their league. On …

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Di9gital Marketing Outsourcing

Indisputable Advantages of Outsourcing Your Digital Marketing

Indisputable Advantages of Outsourcing Your Digital Marketing Scaling a business is hard. It takes relentless focus, industry expertise, and a high aptitude for marketing. While many entrepreneurs and business owners dominate the first two factors, the third facet is much more difficult to attain. A good idea that isn’t properly shared is the quickest way …

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digital marketing mistakes

Are You Avoiding These Digital Marketing Mistakes?

A quick Google search will reveal countless digital marketing tips, guidelines, and “must-have” insider information. The internet is flooded with marketing formulas that are guaranteed to transform your company’s online presence. But what about what doesn’t work? With so much information about what to do, who is focusing on what not to do? How can …

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email marketing strategy

9 Email Marketing Strategies for Major Marketing Wins

Smart business owners look at marketing as a necessity, not just a bonus if the budget allows. Even smarter business owners look at each individual marketing tactic separately to determine its return on investment (ROI). While measuring ROI on digital marketing initiatives may be tough, email marketing is indisputably one of the winners. Why? With …

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