Digital marketing strategies have seen a variety of shifts in the last decade or so, but one constant has remained unchanged: content. In fact, two-thirds of all marketers create at least one piece of content every single day. Why? It’s simple; content marketing is essential for businesses to:
- Maintain a strong digital presence
- Successfully communicate with prospects
- Position themselves to stay competitive in the marketplace
Search engine optimization (SEO) is said to have been born in the early 1990s. And since that time, effectively marketing a company online has meant a lot of different things. Throughout SEO’s evolution, the content has (and will continue) to play a vital role in establishing even the smallest of companies as thought-leaders and, in turn, legitimate organizations.
So, if the content is such an integral part of the marketing mix, why do businesses continually fail to dedicate their resources to its fruition? The answer is that they fail to recognize its value and, in doing so, drastically impede their ability to succeed on the web.
Today, companies who are competing and winning online in their respective industries all share a respect for content marketing’s role in their digital marketing campaigns.
The Secret Sauce of Content Marketing
Content marketing in 2020 and beyond means building a strategy that is harnessed by internal objectives and industry trends. This means creating a content plan that highlights how your business is an expert in your field, why prospective clients would benefit from working with you, and how your competition can learn from the content you produce. These elements combine to generate an online force that builds your brand and drives sales.
Content marketing can be defined as a strategic marketing plan created to drive specific results. Those results vary depending upon the specific organization behind the plan, but all outcomes are centered on an ability to execute. From research to writing, from planning to optimizing, and from measuring to analyzing, every component of a content marketing plan must be performed with strategy.
The benefits linked to content marketing are widespread. When properly implemented, content can transform a website, rehabilitate a brand image, and open the door to an entirely new audience. The following are some of the most notable advantages linked to content marketing:
- Generate new (and more) leads
- Improve search rankings and SEO as a whole
- Develop a brand reputation
- Increase profitability
- Position your company as an expert thought-leader
- Increase conversion rates in a cost-effective manner
- Set your company apart from the competition
- Serve as a method to educate customers
- Target specific audiences
- Increase online authority and credibility
- Strategically move prospects along the buyer’s journey
- Establishes a personal connection with prospects and customers
- Allows for greater online engagement
- Lays the foundation for a strong social media presence
While the list could go on and on, these are the most prominent benefits of developing and implementing a content marketing strategy. These benefits are powerful in the ever-changing competitive market. As such, it is a critical aspect of the marketing mix for companies competing online.
Content Marketing with Big Customer Network
At Big Customer Network, we have years of experience in building and executing successful content marketing strategies for our clients. From building strategic landing pages to nurturing full-scope digital marketing strategies, our proven system breeds success from the inside out.
Big Customer Network is the internet muscle you need to conquer your competition. Contact us today to learn more!