Marketing Automation Tips for Beginners

Marketing automation is often confused with being nothing more than general email marketing. The digital world requires you to automate your marketing and operations to boost your productivity. And the best way to achieve this goal is to invest in marketing automation tools that help you accomplish your marketing automation tasks. What is marketing automation? …

Read More

Digital Marketing Strategy to Drive Growth

  Small to medium-sized businesses are in a constant battle to reinvent in order to contend with their competition. In a modern world where digital assets make way for relentless change, the ability to continually grow is a challenge. Smaller organizations that lack the funds of a big corporation must use an innovative digital marketing …

Read More

BUSINESS BRANDING ON A BUDGET

    The term “branding” packs a big punch. While business branding is certainly no small feat, it is important to note that virtually anyone, with any budget, is capable of doing so. Branding really just refers to the deliberate actions that a company or person takes to get people to see them in a …

Read More

10 SEO Mistakes to Avoid

  Best practices surrounding digital marketing and search engine optimization are abundant. While the industry changes rapidly as a whole, SEO professionals have grown accustomed to explaining a simple, cardinal, and timeless rule of SEO: focus on the end-user, not Google, and your site will perform well. Of course, this is a massive oversimplification, but …

Read More

The Key Differences Between Content Marketing and Copywriting

  Content marketing has spent a lot of time in the limelight over the last couple of decades. As search engine optimization and digital marketing strategy has grown dramatically, content creation has continually been at the forefront of that growth. The terms content writing and copywriting are often used interchangeably, but the reality is that …

Read More

Digital Marketing and a Sales Funnel: Ideal Business Solution of the Future

Digital marketing isn’t new and it certainly isn’t groundbreaking. However, as we find ourselves in the midst of a pandemic one thing is crystal clear: businesses must be dynamic to not just stay competitive but to stay afloat. Companies across the globe, in nearly every industry, are being forced to restructure, reinvent, and revitalize. Times …

Read More