Strengthen Your Internet Marketing Muscle
Fixed monthly costs mean no surprises, just killer results. From building great landing pages to lead nurturing and website conversion, our Internet marketing Services breed success from the inside out.
Big Customer Network is an Online Marketing Agency for small and medium-sized businesses that provides the internet marketing muscle you need to conquer the competition.
EMAIL / MARKETING AUTOMATION
Disconnected technology means lost opportunity, additional contracts and fees, and piecemeal analytics. But the days of needing several online marketing platforms are over.
Big Customer Network offers one place to go for digital marketing services. We use the latest email marketing techniques and marketing automation platforms to build an audience and generate leads for small to medium-sized businesses.
Security
Securing a website is mission-critical for businesses both large and small. With cybercrimes on the rise, having a proactive cybersecurity system in place is imperative. BCN will be your partner to make certain that your website and data is secure and that a disaster recovery plan is in place. Digital marketing for small and medium-sized businesses must include website security. Our customers sleep better at night!
Website Creation and Search Engine Optimization
Our Internet Marketing Services team builds, develops, and maintains websites on all platforms, including mobile. Our experienced team of UX, E-commerce and SEO experts will ensure that your site is fully optimized and secure. With carefully crafted design and optimization efforts, a company’s brand message becomes streamlined, cohesive, and effective, thus driving action and results.
Digital Marketing Analytics
You will receive a website performance report delivered to your inbox every morning. We find the right mix of web pages, targeted content, and outbound email using web analytics and SEO to develop a loyal following for your company, brand, product, or service. Using metrics, not guesswork, we will help you grow with a strategic, data driven plan!
Search Engine Optimization
Our dedicated team of SEO professionals know how to find the best combination of keywords and phrases to help you get found through organic search. We generate unique quality visitors for your company and brand, in order to successfully propel them along the sales funnel. We have been innovating best SEO practices for 20 years.
Digital Marketing FAQs
Essential SEO practices revolve around keyword research. It is a critical on-page SEO element that helps your ranking grow organically. Other equally important techniques include:
- Title Tags and Meta descriptions
- Keyword phrase targeting via content
- Header tags
- Use of Anchor texts for internal linking
- Filenames and ALT tags.
- Easy readability of the contents
Strategic placement of keywords is the ‘key’ to success in the arena of search engine optimization. Titles tags are the keyword-focused phrases that introduce the content’s subject to Google and other search engines. It must be unique and creative for every individual page on your website. The meta descriptions, on the other hand, offer a brief description of the content.
It gives an overview of the most significant portion of the text. Avoiding non-Alpha characters and keeping the word count below 150 characters is deemed ideal by Google.
Relevant keyword phrases must be used to refine the web copy regularly. As consumer intentions and consumption patterns change frequently, you must keep up with them. The header tags are better known as H1 tags. They must carry the focus keyword at least once and should be implemented on pages that you want to target for SEO.
Good anchor texts can improve the organic linking of your website. Also, if you add keywords and alt tags to your images, then your rank would be expected to go higher. The content must add value to the audience and help them find the answers they have been searching. The end goal should always be to give your audience the information they were looking for when starting their search.
Essential SEO practices revolve around keyword research. It is a critical on-page SEO element that helps your ranking grow organically. Other equally important techniques include:
- Title Tags and Meta descriptions
- Keyword phrase targeting via content
- Header tags
- Use of Anchor texts for internal linking
- Filenames and ALT tags.
- Easy readability of the contents
Strategic placement of keywords is the ‘key’ to success in the arena of search engine optimization. Titles tags are the keyword-focused phrases that introduce the content’s subject to Google and other search engines. It must be unique and creative for every individual page on your website. The meta descriptions, on the other hand, offer a brief description of the content.
It gives an overview of the most significant portion of the text. Avoiding non-Alpha characters and keeping the word count below 150 characters is deemed ideal by Google.
Relevant keyword phrases must be used to refine the web copy regularly. As consumer intentions and consumption patterns change frequently, you must keep up with them. The header tags are better known as H1 tags. They must carry the focus keyword at least once and should be implemented on pages that you want to target for SEO.
Good anchor texts can improve the organic linking of your website. Also, if you add keywords and alt tags to your images, then your rank would be expected to go higher. The content must add value to the audience and help them find the answers they have been searching. The end goal should always be to give your audience the information they were looking for when starting their search.
Social media marketing strategies by beginners are often cluttered with confusion. The large number of options to choose from makes it equally overwhelming. But if you follow the proper steps of social media marketing, then you can easily find the network that works best for you.
The first phase is analysis. Take a good look at your target audience and their interests. If you are selling Airpod accessories and tech-savvy products, then your target audience will be the complete opposite of a brand selling scented candles. The next step is to figure out the brand identity and the plan of execution. It would be best to have a comprehensive understanding of what you are planning to do with the brand and how you will engage the audience according to their age and interest.
Once that is done, your next goal is to analyze the sources of existing traffic. Is it from search engine results, social media, or PPC campaigns? This analysis will allow you to understand what needs to be done to increase your audience traffic and, ultimately, conversion to a sale. If you take a step back and study your competition on the same platform, you can learn a lot about what works and what doesn’t.
Pick out your channel after a lot of thought to the type of content relevant to the social media medium and your ability to produce it. Think things through whether you can create content that resonates with the target audience and helps you engage them in conversations and campaigns. If you set up a few goals for yourself, it would become a lot easier to execute a successful campaign on your chosen social media network. Remember that Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat are ruling the social media marketing universe.
Marketing automation uses software to fulfill the repetitive marketing tasks designed to nurture the sale leads, personalize the marketing content, and save time and effort for the marketing experts. It is a digitally-inclined procedure for efficient resource allocation in the realm of marketing.
Marketing automation is the key to solving to optimizing your marketing activities. Multiple marketing agencies look for automation for email marketing, ad campaigns, social media posting, and ad campaign to merely personalize the marketing campaigns according to each target audience segment. It helps simplify the procedures so that the marketing managers can invest their energies in creative pursuits.
Essentially, it combines strategy and software to achieve optimal marketing results. The most significant benefit of marketing automation is the incredible attention to detail on personalization that helps you convert prospects into customers.
This approach towards the subject will help your customers to seamlessly experience the sales journey from marketing to sales and then sales to customer service. In a nutshell, marketing automation makes a standard process and then applies it to each prospect and customer.
Google Analytics is a free online analytical tool launched by Google to facilitate the analysis of website traffic. It is a tool that helps you track the effectiveness of your digital marketing efforts and the online presence you have managed to build. Over fifty million websites use Google Analytics to improve the prospects of their finances.
Google Analytics is a tracking tool that analyses the web activity during an active session, pages viewed, the bounce rate, number of clicks, and many other website audience details. The individuals using the site and the traffic source are all included in Google Analytics. It uses a block of JavaScript code for on-page analysis of a website. This means that when a user views a page, the code will reference an active JavaScript file that executes the tracking operations.
The data is retrieved by various means, and then the information is stored on the Analytics servers through a list of parameters defined by single-pixel requests. Since each website has different reporting and configuration needs, it is ideal to have basic knowledge about the general tracking process so that each report delivered for data analysis will carry the information required.
Google Analytics collects your data through three different sources:
- The HTTP request of the user
- Browser/system information
- First-party cookies
Analytics by Google sets and reads the first-party cookies on the browser to obtain critical data about user intention and experience. It helps marketers analyze whether the ad campaigns are performing as they should and if the leads are converting at favorable rates or not. It is a tool that should be used by every business entity existing online.
Content marketing is a long-term strategy that utilizes words, graphics, and videos (various forms of content) to build a robust relationship with the target audience. It is focused on brand development and strengthening the brand narrative to capture the attention, improve rates of engagement and eventually generate sales.
As the audience develops a dependency on social media and other digital mediums for their daily needs of information and entertainment, it is evident that the only way to remain visible is through content marketing. It is a method for developing visibility and recognition amongst the target audience through personalized messages that help them connect with the business.
Today’s consumer seeks experiences that add value instead of focussing on the immediate features of any product or service. This implies that every business must focus on the soft-sell aspects of their characteristics to leave a lasting impression on the target audience. Instead of selling a black Sedan, the company must aim to sell memorable road trips with significant others and family members to ensure that they feel a desire to purchase the product.
Content marketing helps you dandle emotional hooks for the audience so that you can achieve all the marketing and sales goals you may have charted for the year. It uses non-intrusive measures to help your prospective clients find their way to you.
Digital marketing enforces a brand image for you that can improve the perceptions your audience has for you. It will help you enter new segments in the target audience and also stabilize long-term growth for you. It can help your business go viral on the internet. Rising visibility can improve your chances of converting leads.
Implementing a well-planned digital marketing strategy will help your business become a brand that is recognized. It will allow you to evoke an emotional connection with the audience that will enable you to become an essential need for your customers.
In essence, digital marketing will help you advertise your product or service as an experience that adds value. It will help you convert a lead into a sale. This marketing channel boosts your ROI with a straightforward approach to earn the trust to entice the audience to act on a call-to-action.
The more you interact and engage your audience via digital marketing campaigns, the better your brand image will get. It assists the conversion of leads through creative copywriting and visuals in the form of photography and graphics. A favorable comment from a trusted influencer improves the authority of the brand itself and leads to encouraging results in terms of revenues and reviews.
Digital marketing is used by every industry looking forward to an emotionally and intellectually stimulating relationship with their target audience. It is merely a technologically advanced method of marketing common goods and services. Some of the major industries include:
- Retail
- Food
- Entertainment
- Health
- Education
- Automobile
- Law
There is no denying that the digital revolution has changed commerce into e-commerce. Every business, regardless of its size and industry, must maintain a solid presence online. The use of content and social media to talk to the target audience and prospects is a requirement for any business that wants to compete in today’s world.
When you engage your audience through conversation and marketing campaigns, you facilitate discussion about product/service and thereby allow digital marketing to work its magic for your business. Digital marketing is an optimal method of maximizing your marketing budget and brand narrative.
With the elements of pay-per-click advertising, social media marketing, website design, and content marketing, marketing has expanded into multiple facets. All of these features of digital marketing work collectively towards improving the brand image and highlighting each business’s benefits.
Every industry is focused on the returns and income generated post-marketing, and digital marketing is indeed the right way to address those goals.
Digital marketing pays for itself many times over if executed correctly. It is a budget-friendly method of advertising your business to the leads ready to convert instead of advertising products to uninterested crowds. Each campaign can be structured according to a set budget that may differ from the traditional route of mass marketing.
The truth is that measurement is the key that helps digital marketing work successfully. Any business that measures the results against the investment can identify how well its campaign is doing.
Typically, we can break down the costs of digital marketing in a few elements such as:
- Customer Acquisition Cost
- Lifetime Customer Revenue
- Gross Margin
- Goals
These four elements are the basic costs applied in a minimal campaign. However, when a business chooses a large-scale digital marketing effort, they have to consider the charges of PPC, influencers, content, and participatory costs as well.
Digital marketing is a positive impact on business due to its easy accessibility and unbelievable reach. Data and statistics to segment the target audience has helped digital marketing score a permanent spot in the marketing trends for the future.
Digital marketing can help businesses regain a competitive advantage. This is where experiences must be created and advertised so that the consumer curates a similar perspective about your brand. Since the informed consumer makes informed choices, it is evident that a business must not meet the consumer where they are but show them where they can be.
In the upcoming months and perhaps years, it is noted that social media will become the medium of purchase instead of just a channel of discovery. The platforms like Instagram, Twitter, and Facebook will help develop seamless pathways for small and medium-sized businesses to sell organically.
Retail brands will need a digital approach to survive the storm of ecommerce and social media marketing that continues to grow. With virtual events on the rise, it must be noted that digital marketing is the best foot forward. It will help you find a meaningful online presence and also keep you relevant amongst the target audience.
The vast majority of businesses are willing to pay up to $3,500 to $10,000 for monthly services.
As a rule of thumb, companies usually spend seven-to-ten percent of their overall revenue on marketing efforts. This rule helps companies spend an adequate sum of money on their marketing campaigns. This amount should be spent maximizing your online presence and adding value to your content.
When you are setting a budget for your digital marketing needs, it is essential to be mindful of the 70-20-10 rule often used by traditional marketers to improve the efficiency of their budgets. Seventy percent of the budget must be spent on current marketing practices. This includes strategies for reputation management, product launch, or consumer recognition. This investment should be focused on immediate returns to drive better results.
Twenty percent of the budget must be spent on activities that will help secure the future of your business. Any innovative practices or marketing projects that you wish to take up in the future can be saved from this section. This budget can be spent on consumer research and product development too.
The last ten percent of the budget should be saved. This smaller amount can be left for unforeseen circumstances that can appear out of nowhere. From reputation crises to immediate changes in consumer behavior.
Email Marketing
Email marketing today has severe competition from other marketing outlets. Yet, it’s undoubtedly still working well for business. Email marketing has an ROI as high as 440%. This implies that the companies that employ email marketing strategies can take a cost-efficient approach for higher overall sales. The only reason why people wonder if email marketing is still efficient is due to how long it has been part of the marketing mix.
Email marketing is not only a tool that extends promotional offers to customers. Its role expands across generating returns, nurturing leads, and boosting marketing efforts at grass root levels.
Since email marketing is an older technique, people often wonder if it is still relevant in the highly digitized and social media-driven era. While it’s partly true that older methods lose their efficacy with time,one cannot deny the fact that email marketing has evolved tremendously.
The evolution of email marketing is a testament to the fact that if a marketing practice is revised consistently, then some of the best results can be achieved in no time. Email marketing involves insight, information, and a soft-sell approach instead of focusing on the sale. The change from blatant calls to action towards subtle, more meaningful content has played a significant role in sustaining the popularity of email marketing.
The success rate of email marketing is almost 40 times higher than other marketing outlets like social media. Studies have proven that the sales lifecycle is accelerated twofold when the product is pitched via email instead of a social media ad.
Platforms like Channel Preferences have conducted multiple surveys that prove 91% of users check their email accounts once a day. Practically everyone has an email address whether they are actively using social media or not, remains another question. Since email accounts are more accessible and often checked for education and business purposes, their reach is far higher than the average post on Facebook, Instagram, or Twitter. Despite the rumors that email marketing has come to a swift death, the current statistics about the growing number of email users prove that it is the best route for many businesses.
The most significant advantage is that email marketing offers highly personalized communication that is hard to replicate via social media platforms. It allows businesses to make sure that their clients feel valued. This initial engagement facilitates the analysis of data which in turn helps in filtering the content according to the interests of the targeted segments. Thus it is safe to say that email marketing works very well today.
Small businesses face a unique predicament: they need loyalty and trust to establish their name as a brand. But how would they succeed without offering something personal yet equally promotional? The answer to that simple question is ‘email marketing’. It is a cost-effective yet highly successful method that can be used by small businesses to promote their products and services.
Email marketing is a straightforward method of building brand loyalty. It allows a business to build a relationship with the lead, prospects, and existing clients.
Email marketing can be beneficial to small businesses due to the added flexibility it offers in brand image development. Since smaller firms gravitate towards local customers and vice versa, it is evident that email marketing can be used as leverage against the larger corporations in the industry.
Emails must be transparent and personalized to gain any momentum. If you continue to send unsolicited, generic emails, then all you will get is a ‘spam’ label and nothing else. The modern consumer longs for an organic approach that adds instead of merely promoting a product or service.
The easier your subscription method is, the better your email list is going to be. This means that you need a simple signup process that is compelling enough to get an immediate response. If you try to be too blatant about the CTA or promotion, then as a small business, you are likely get high bounce rates.
Email marketing is highly successful in almost every industry, here is an overview of the success rate of email marketing efforts:
- Average open rate: 19.0%
- Average click-through rate: 2.9%
- Average click-to-open rate: 15.19%
- Average unsubscribe rate: 0.2%
Email marketing is a core channel that is utilized by brands of all shapes and sizes. Every industry that wishes to stay relevant must adopt a successful digital marketing practice like email marketing. Every vertical and industry needs to understand that email marketing has proven successful.
When everyone was limited to the confines of their homes, people chose to expand their horizons via the digital front. Email marketing was able to succeed due to the thousands of sign-ups people made out of boredom in the last couple of weeks and months. However, the activity of the past has set a precedent for companies to follow in the future.
This way, every business, regardless of its size, will get an opportunity to expand on its marketing efforts without burning a hole in the marketing budget.
On average, SMBs are expected to spend $10 – $10,000 monthly on email marketing if they choose to self-manage their campaigns. However, if the size of the company and the marketing budget were increased then a slightly different price point can be expected. Companies employing marketing agencies tend to spend $300 – $1,500 per month for the same cause and effect.
When an email marketing campaign is well-designed and executed with utter perfection, then the message delivered becomes a brand impression for the business. This entices potential clients to visit your website and also helps them navigate through the content to seal the deal, and complete a conversion.
At its core, all the email campaigns are driven by the goals of customer retention, relationship building, and also configuring the marketing goals and their alignment with the milestones set for the growth of the company. If you keep the storefront in mind, then the email campaign can focus on the CTAs accordingly. This will help you defeat your competition at the earliest stage.
It has been reported that eighty-two percent of marketers spend twenty percent of the marketing budgets on email campaigns alone. While experts suggest that 17% is the ideal amount to be dedicated to email marketing, the exact amount is actually dependent on a couple of factors like the annual revenue, industry, product/service, and overall digital marketing goals.
Ultimately the marketing budget must be chosen according to the needs and reach of the company due to the cost-effectiveness of the strategies proposed. It is estimated that every dollar invested in email marketing brings high returns accounting to $44. Whether you choose to self-manage to cut costs or decide to spend a slightly higher amount for sustainable growth, your decision can make a world of difference with this decision
Yes. Email marketing is better than social media marketing, says comprehensive research by multiple institutes. It is ideal for acquiring new customers due to the highly personalized and deep-rooted ability to reach into the conscious perception of customers. Both of these qualities make email marketing the better choice amongst both.
When you send regular emails to a curated list of customers, then you initiate a relationship of engagement and two-way communication. You can start the email campaign by highlighting a pain point that can be used as a middle ground to mitigate the campaign further into the stream of consciousness of the said customer. This way, you can commit to being their best shot at solving the problem by sharing a few tidbits without directly engaging with you. Once the customer starts reading you regularly, then you can easily bag a conversion.
The key here is to offer high-quality content that does not get tabbed as a spam email. If you opt for generic emails that are vague and fail to address the customer with their name, then your email campaign would not be any different than the social media campaigns opted for by others.
Each email must deliver something valuable and actionable, a discount code, or a direct solution to the problem could work well in any case. It must be noted that email marketing differs according to the industry and marketing approach you choose for yourself. This implies that your business model plays a critical role in the success of the email marketing campaign.
While social media offers laser targeting, it fails to establish a personal connection with the customer. You cannot address Jack, Jill, and Jones individually on social media ads. But when it comes to emails, this not only possible but highly effective! Just getting an email addressed to your name can leave a lasting impact on the customer and push them to act on your call to action, without a thought. This is a psychological trick that has helped many marketers in the past and it continues to lead to fruition.
According to eMarketer, the medial ROI from email marketing is 120 percent. The statistic is four times higher than any other digital marketing channel. This implies that the medium is an ideal investment for businesses seeking cost-effective marketing solutions for their budding enterprises.
120 % is a significant number that not only catches the eye, it also shocks the mind. The incredible scalability of email marketing makes it an interesting choice for SMBs and larger corporations alike. The fact that email marketing is not dependent on multi-million-dollar budgets is enough to make it a better choice for enterprises on any spot of the business spectrum.
The precise return on investment depends on the business model, industry, products/services, quality of lists, and the actual content chosen for the campaign. If you are dabbling in ecommerce, then a blast email about the products with the customer’s name on it would be more than enough to yield results. However, if you are planning to promote service through email marketing, then you need to take a more deliberate approach and slow down on the blatant advertising.
Subtle hints at what you can do and what your company stands for could be a starting point that may yield great results. The B2B companies need a different focal point that would nurture the goals of the customer journey instead of the other way round. Because a B2B business would like to ensure brand awareness, their email marketing copy would resonate with the words that reflect a thoughtful approach towards consumer wellness.
We cannot deny the fact that almost forty percent of the world population actively engages on email while the statistics on social media citizens vary according to societal factors in most countries. If the average consumer checks their email at least once or twice a day, the campaign still has the chance to be noticed because when a customer checks their email, they are strictly focused on the content they receive. But when it comes to social media, the goal is to leisurely scroll through the posts left by people of interest. It is the mindset attached to both mediums of marketing that actually makes the difference in their ROI and effectiveness altogether.
Email marketing offers an innovative approach towards personalization where it truly matters.
Email marketing has enjoyed the highest ROI as compared to other mediums of digital marketing, the returns of $44 or each dollar spent has attracted an unprecedented number of marketers and businesses to invest their time and energy into valuable email marketing content. It is a broad channel that can be facilitated by countless tools to ensure the best results for any given business.
The consumer mindset today is restricted to ‘less being more. The minimalist approach to marketing any product, especially via emails can actually lead to improved prospects of conversions. When a business engages in compelling conversation with the client, and adds value instead of selling individual services, it will win over customer loyalty.
Email is often considered as the currency of the web. Since social media platforms have been constantly struggling with privacy concerns and loss of productivity for a couple of hours every few months, it is evident that email marketing is far safer and even ideal in such a scenario. However, when it comes to social media, most platforms limit the reach of the posts because they prefer to sell their paid advertising platforms above everything else! Hence proven email marketing is the best digital marketing platform for businesses of varying sizes and niches.
In recent years, there have been a lot of changes in the email marketing sphere since the development of tools to facilitate the process of creating, sending, testing, and optimizing email campaigns. These tools automate the process of email creation and help deliver customized messages according to the interests and demographics of the market.
Every need of the email campaign can be addressed with the use of email marketing tools. They enable the businesses to collect data from the curated lists and then personalize individual messages that compel the audience to take the CTA seriously. Integration of automation tools help brands establish a relationship with the target audience within a short span of time.
Choosing the right email marketing tool is essential for every business because overspending on a tool that only looks good and does nothing is not a prudent approach. Technically, email marketing is expected to be on the lower end of digital marketing practices cost-wise; wasting valuable marketing dollars on expensive tools would impact the future of the campaign in more ways than one. You must investigate the pricing plans and look for a model that is suitable for your budget and business.
The transactional email needs of smaller businesses to the premium plans for larger corporations, you can send emails via automated tools and enjoy the convenience they offer. Thank you emails post signup/purchase, and basic promotional emails can all be used to optimize the email marketing campaign and make it a win for your business.
Essentially, email marketing is the process of targeting the intended audiences via email. It boosts the ROI, revenue, and conversions by connecting subscribers to your business via an exchange of valuable information.
The last decade has proven the worth of email marketing as a crucial tool for all businesses. It helps build a strong relationship through personalized engagement with the prospective consumer. Traditionally used for brand awareness, email marketing campaigns help companies to reach top-of-mind awareness amongst their target audiences.
You can use email marketing to promote your content and also share relevant information such as discount offers and niche-specific solutions to everyday consumers and gain the trust that helps nurture the relationship with any new customer.
The billions of email users across the globe are a dynamic network that can be used time and time again to find the best group of customers for your business The more you ‘help’ the customer, the more likely you are to convert an audience into customers.
Social Media Management
Social media is an important part of any modern digital marketing effort. At Big Customer Network, we develop a plan that is executed on-time and targeted. In doing so, we ensure you are reaching the best platforms for your product or service. Our monitoring tools provide you with the peace of mind that your message is reaching the intended audience. Keeping both your current customer base and prospective new customer base socially engaged is critical to growing your brand. Most Importantly, we help you track results and respond.