Marketing automation is often confused with being nothing more than general email marketing.
The digital world requires you to automate your marketing and operations to boost your productivity. And the best way to achieve this goal is to invest in marketing automation tools that help you accomplish your marketing automation tasks.
What is marketing automation?
Marketing automation uses software that streamlines outbound marketing for you. It is designed to help you pick and choose your tasks for the day so that you get to execute the plans in an efficient and time-effective way.
Whether it is email marketing or the implementation of analytics, automation takes care of everything.
How does marketing automation work?
To understand how marketing automation works, it is essential to look at the previous mass marketing methods.
- Businesses would invest valuable time and finances into email marketing without segmenting the target audience in the sales lifecycle.
- The lack of actions only exhausts the budget, and sub-optimal results discourage future marketing efforts.
The automation process helps nurture the leads throughout the buying lifecycle while delivering laser-cut precision in targeting the right audience. It helps personalize each message sent out to your potential clients.
You decide to send an email to a group of prospects about a new product.
A few days after the initial email send, you follow up the email with additional information.
Once you have hooked the bait, only then can you land the conversion.
The customized messages and attentive approach are likely to convert three times more than just a simple email pitching your product and hoping it converts.
This marketing model has generated impressive results and has proven to increase revenues and profits.
Now that we have established the ground for marketing automation and its process so let’s look at a few tips to increase conversions on the first try!
Integrate Automation To The Inbound Marketing Strategy
When you take an omnichannel approach to automated marketing, you can provide excellent content faster.
All you do is switch to a more valuable stream of content for your customers when they need it. You can utilize SEO strategies to find the correct segment of the audience for your product, and you are good to go!
Follow A Highly-Targeted Route To The Narrowest Niche Of Your Audience
The customer today wants an experience that adds immediate value. They want to feel validated and also very special because they chose you instead of anyone else in your industry.
Automation helps you follow up without actively investing your time in each lead. That’s why it works so efficiently.
Imagine signing up for a blog about SEO and its basics. You read it, you love it, and you start getting more emails from the same company. If they continue to follow up with SEO-related free resources, you will quickly follow up with their call to action and purchase their course! Would you not?
Engage The Clients To Develop Authority
It is easier to convert a previous client. There is no denial. That’s why we believe that you must utilize your previous customers to expand upon the existing customer base.
You can even start sending birthday greetings and discounts to foster the relationship with your clients so that their word of mouth extends your number of orders for the week.
Avoid Being Blatant For Long Term Success
Remember that the audience today does not like hard selling. They like to read between the lines and enjoy subtle touches.
So it’s better to keep things soft and sweet instead of choosing shouty capitals for the call-to-action. You don’t want your messages getting deleted or end up in spam folders.
Final Thoughts
Marketing automation is the first step in the journey of transformation. It has already proven itself to be effective.
Get started with automation to optimize the marketing and sales process. That’s all that truly matters!
