Tag Archives: marketing automation

Indisputable Advantages of Outsourcing Your Digital Marketing

Digital Marketing, , , ,

Di9gital Marketing Outsourcing

Indisputable Advantages of Outsourcing Your Digital Marketing

Scaling a business is hard. It takes relentless focus, industry expertise, and a high aptitude for marketing. While many entrepreneurs and business owners dominate the first two factors, the third facet is much more difficult to attain. A good idea that isn’t properly shared is the quickest way to kill an entrepreneur’s spirit. Time and time again, the ball is dropped when it comes to proper marketing.

Lackluster marketing efforts are the cornerstone of a surprising number of companies. Falsely viewed as a “bonus” if budget permits, neglecting to market a company leaves it dependent on returning customers and luck. Leaning on marketing, however, positions a company to keep old customers, attract new ones, and strategically plan for the future.

The value of marketing has become less disputed over the years and now the manner in which to conduct it has taken the spotlight. Does your company need a full-time digital marketing manager? Can your sales team handle marketing too? Or maybe it would be enough for your youngest employee to post on social media a few times a month?

These questions receive a wide range of answers, but it is all too common that an organization’s attempt to execute marketing initiatives internally collapses.

Outsourcing Digital Marketing Leads to Successful Campaigns

The decision to outsource digital marketing is not an easy one. First and foremost, marketing is all about showcasing why your company is great and handing over the reins to another company to do this is difficult for many business owners. What’s more difficult, however, is maintaining a finger on the pulse of the current marketing strategy.

Technology’s role in digital marketing means that it is constantly changing and evolving. Experts in the field are tasked with consistently pushing the limits, staying on the curve of change, and predicting where the trends will go next. With this in mind, it makes sense that outsourcing these tasks is a profitable decision for most.

The following are some of the most notable advantages to outsourcing your digital marketing needs:

  1. Cost-effective: the average salary for a digital marketer ranges from $65,000-$100,000, in addition to the costs of employee benefits, days off, and paying for advertising space and materials. As such, it typically makes way more financial sense to hire an agency to do these tasks for you.
  2. Expertise: in-house marketing jobs typically attract more entry-level talent. Agencies, on the other hand, typically employ high-level talent with much more experience and expertise. Plus, the agencies are equipped to stay current on trends that your company will certainly benefit from.
  3. Perspective: an outside agency will bring an entirely new perspective on how you should be marketing your company. This perspective is not only fresh but brings with it creativity likely lacking within your organization.
  4. Management: staying on top of the daily tasks involved in marketing is a job itself. Relying on monthly reports and meetings from an outside agency is a much better use of time.
  5. Technology: Is your company prepared to pay for the newest marketing technologies? Outsourcing allows for your company to take advantage of tools and techniques that you would otherwise miss out on.

From content writing to website building, from designing to email marketing, and from search engine optimization to social media, digital marketing requires a wide range of proficiency. Outsourcing these tasks means not only benefitting from this expertise but also strategically using your internal resources appropriately. When it comes to wanting a successful digital marketing strategy, looking outside of your organization is a no brainer.

Is your company ready to take on new business and outshine its competitors? Big Customer Network is ready to help! Contact our digital marketing experts today to learn more.

9 Email Marketing Strategies for Major Marketing Wins

Blog, Digital Marketing, Email Marketing, ,

Smart business owners look at marketing as a necessity, not just a bonus if the budget allows. Even smarter business owners look at each individual marketing tactic separately to determine its return on investment (ROI). While measuring ROI on digital marketing initiatives may be tough, email marketing is indisputably one of the winners. Why? With low costs and high returns, email makes perfect sense for budget-conscious entrepreneurs looking to make a splash in 2020.

Social media is getting all of the recent hype surrounding digital marketing success stories. But the reality is that email marketing actually converts 40 times the number of customers. The ability to speak directly to a prospective customer puts email marketing in a league of its own. Sure, strategies involving Google ads and sponsored Facebook posts are important. However, the power of reaching someone exactly when you want to cannot be overstated.

Email marketing, when executed correctly, can truly transform an organization’s lead generation capacity. Today, we discuss 9 email marketing strategies that will make a big impact this year.

Taking Advantage of Email Marketing

Far too many marketers fall into the trap of assuming email marketing will work if they have a large list of subscribers and some content to share. In theory, that situation would facilitate some leads and general interest. In practice, it’s a recipe for disaster.

Who are your emails being sent to? Should all of those people be receiving the same content? What is your purpose behind sending the email? What action do you hope the recipient takes upon opening the email? The answers to these questions will lay the foundation for a successful strategy and create a new pathway for leads to travel.

No matter what your marketing objectives may be or how you decide to achieve them, email marketing should absolutely have a prominent place in your marketing mix. The following are some of the most impactful email marketing strategies to consider incorporating into a digital marketing plan:

  1. Focus on subject lines: while it can be tempting to stick with something catchy, the subject line must also facilitate conversions.
  2. Personalization: from personalized copy to action-based or location-based offers, customer retention is dependent upon a personal touch.
  3. Incorporate animation: things like GIFs are an easy and effective way to engage your audience.
  4. Keep it simple: take advantage of white space on your email design to focus your message and intention clearly.
  5. Content value: be sure to send emails filled with valuable content – whether that means an incredible offer or a background story about your company.
  6. Make it social: be sure to include icons of your social channels and encourage recipients to follow you there.
  7. Deploy A/B testing: running two campaigns simultaneously and comparing performance results is essential to effective email marketing.
  8. Time it right: time of day is crucial when it comes to email communications, we recommend sending an email between 10 and 11am.
  9. Track everything: customer insights and analytics are crucial to taking full advantage of the power in email marketing.

Using marketing automation, companies have seen massive improvements in the ability to communicate with their target audience and turn new leads into customers. At Big Customer Network, we are email and marketing automation experts. Using cutting-edge techniques, we have perfected the craft of generating leads for small to medium-sized businesses.

Are you ready to deploy a robust email marketing campaign? Contact us today to get started.