SEO is one of the overused words on the Internet. If you own a website and have been trying to grow your audience or reach, you have probably heard it more than once. Everyone is suddenly claiming to be an SEO expert. But, what is SEO really about? Does it work as the promoters claim? Well, here are six reasons from a reputable SEO Agency why you should have an SEO plan for your company.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a set of strategies aimed at increasing the search engine rank of a website. Studies have shown that web users usually do not go beyond the first page when looking for information. Therefore, ranking on the first page of a search engine will increase your chances of getting noticed by potential customers.
To achieve this, an SEO agency will come up with a plan which may fall into one of the three categories; organic search strategy, on-page SEO, and off-page SEO. The SEO plan may encompass one or more of the following techniques:
- Creating a backlink portfolio
- Writing SEO optimized content
- Improving readability and use of relevant keywords
- Improving site speed
- Optimize voice search
- Improve mobile experience
- Imrpove YouTube SEO
- Optimize meta tags
The first thing that you need to know is that every business is unique. When it comes to SEO, there isn’t one solution that works for all situations. Therefore, some strategies work better for certain kinds of business. So, the first thing that a reputable SEO agency would do is conduct an SEO audit. Based on their findings and leveraging their experience, they will come up with a Search Engine Optimization plan.
6 Reasons to have an SEO plan
The right SEO strategy will improve the searchability of a website—but that is not all. Regardless of the size of your business or the niche, here are reasons why an SEO agency will want you to have an SEO plan.
1. Boost organic website traffic
The first place that people will usually go when looking for information is a search engine (e.g., Google, Bing, etc.). Therefore, organic search is one of the leading sources of traffic for most business websites. With over 5.5 billion daily searches, Google is the leader in search engine use. So, appearing on the first page of Google search is a top priority. A combination of high-quality, unique content and keyword optimization is what it takes to get to page one of Google.
2. Improve the user experience
The first impression matters—a lot! Customers are more likely to return to a brand if they had an excellent first experience. This is why most companies invest heavily in customer service. The same applies to website user experience. Customers who find what they are looking for will likely stay longer on a page and ultimately convert. Likewise, those that feel disappointed will exit the page quickly. Google uses this audience behavior to rank websites. A good SEO strategy incorporates improving user experience.
3. SEO is a lifetime investment
Hiring an SEO agency to develop an SEO plan will yield positive results for many years and prove a worthwhile investment in your digital marketing program. SEO improvement doesn’t happen immediately and should be viewed as a marathon and not a sprint.
4. SEO strategy evolution
Google alters its search engine over 500 times per year. A robust SEO strategy allows for flexibility and will ensure algorithm changes help your SEO efforts. Any time Google makes changes to their algorithm, an SEO agency will study the changes and implement them in the SEO plan.
5. Success tracking is easy
Looking at a website’s data analytics, it is easy to tell whether the SEO efforts yield results. However, since you will likely be using more than one approach at a time, it may be hard to tell which method is producing the best results. In fact, a good SEO strategy has a focus in mind. It may be to boost sales, increase website ranking, or increase daily website traffic. This makes tracking the success easier..the data will tell an SEO agency what has worked and where to go in the future.
6. Popular SEO mistakes to avoid
In the past, SEO was straightforward and easy to understand. However, with the addition of millions of pages every day, the rules are evolving rapidly. Nevertheless, the goal—having an online presence—remains the same. There is a long list of SEO traps that you should avoid while trying to reach your goal. But, we will highlight five of the most common ones here. They include;
- Prioritizing generic keywords rather than specific ones
- Failing to track your progress using an analytic tool (Google analytics, Databox, etc.)
- Keyword stuffing
- Producing low quality or outdated contents
- Ignoring title tags, meta description, and alternate image tags
Optimizing a website is not a walk in the park. It takes time, planning, and consistency to get results. However, if you make it a priority, you can improve your search engine ranking. From an increase in sales to a website traffic boom, the results are endless. In addition to visibility, it boosts your reputation, making your website the first destination for potential customers. SEO doesn’t need to be expensive and painful if you hire the right SEO agency. Contact us today and let us develop and implement the right SEO plan within your budget.