Email Marketing

Building an Effective Online Sales Funnel

Marketing is an essential component of business success. While there are countless methods for marketing a company, every method must have one thing in common: strategy. It can be easy to fall into the “try everything” trap when it comes to marketing initiatives, especially without professional guidance. Unfortunately, this almost always results in lost marketing …

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5 Savvy Ways to Combine Traditional and Digital Marketing

Marketing, in any capacity, is an essential component of business success. Organizations of all kinds realize that promoting their value to a particular audience is paramount to generating leads and making money. This realization is nothing new. The Egyptians knew that they could use papyrus to craft sales messaging. Marketing is both an art and …

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Grow Your Business

Growing Your Local Business With Digital Marketing

  Could a large global corporation’s marketing strategy work for a small local business? While some tactics may have to be adjusted, the answer is generally yes. Digital marketing efforts do not discriminate. This often surprises small business owners, as they view massive digital marketing campaigns as something unattainable and out of their league. On …

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email marketing strategy

9 Email Marketing Strategies for Major Marketing Wins

Smart business owners look at marketing as a necessity, not just a bonus if the budget allows. Even smarter business owners look at each individual marketing tactic separately to determine its return on investment (ROI). While measuring ROI on digital marketing initiatives may be tough, email marketing is indisputably one of the winners. Why? With …

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